Make it personal

Dear John… Did you know, addressing a mailer to someone by their first name increases the chance of viewing by 55-60%. Why? The truth is that we’re genetically prone to increased awareness to topics that interest us. We scan and are exposed to thousands of information pieces on a daily basis. Apart from the obvious…

Stop wasting time

You’re reading this because you’ve got a bunch of time on your hands and nothing else to do right? I certainly hope not but in any case I highly doubt it. Wasting-Time You’re probably reading it because A) the title captured your attention and B) you probably feel like you’re short a good couple of…