Make it personal

Dear John… Did you know, addressing a mailer to someone by their first name increases the chance of viewing by 55-60%. Why? The truth is that we’re genetically prone to increased awareness to topics that interest us. We scan and are exposed to thousands of information pieces on a daily basis. Apart from the obvious…

Stop wasting time

You’re reading this because you’ve got a bunch of time on your hands and nothing else to do right? I certainly hope not but in any case I highly doubt it. Wasting-Time You’re probably reading it because A) the title captured your attention and B) you probably feel like you’re short a good couple of…

Get Real

Isn’t it a crazy time we live in? I see so many people running around on treadmill lives trying to avoid their truth and all the time in the illusion of chasing it. I too have experienced this. We spend time trying to find what we already have and already know have but have forgotten. We spend time looking for it in others and blaming them when it turns out that they’ve let us down or rather we feel let down by them. We search for a perpetual and ungraspable sense of happiness that seems somehow to be promised by every self made, self help guru.