Cut the crap

Cut the Crap Intro Download

The world has changed and it’s time to Cut the Crap!
#CTC is a guide for people, brands and business to get real and more importantly why.

Using case studies from the likes of politicians to big brands, Trump and McDonalds alike, Lisa delves into understanding the opportunity cost of crap, why marrying potential doesn’t work and why living “brand by experience” is the key to sustainability and wealth.

In Lisa’s words;

This isn’t a nice little handbook of how to be authentic. I want to tell you that in the age of social media and the mobile revolution, there’s no other f*cking way”

Book Description

Why authenticity matters for brands and business By Lisa Steingold