About Lisa Steingold

    I’m going to save the accolades and achievements for last. Let’s first get down to business.

    I’ve failed. I’ve failed fast and I’ve failed until I’ve learnt. As a result I’ve worked as an executive level marketer leading teams both in South Africa and the United Kingdom achieving business and brand results. I’ve written a number of books including “Cut the Crap; the Power of Authenticity for Brands”. I’ve cycled round Vietnam, the Alps and Spain. I’ve contributed to topical media including Oprah Magazine, Psychologies and Entrepreneur magazine. Above this all I’ve learnt how what we believe and our behaviour contributes more to our lives than we realise.

    My Why

    Simon was right. It all starts with WHY. My WHY comes from a fundamental belief that authenticity, honesty, transparency and truth are the keys to the sustainable success, peace, love and joy we seek. If the life we want lies on the other side of the doorway, then authenticity is the key needed to unlock it. I don’t mean in some esoteric philosophical concept but on a pragmatic basis that yield results.

    The problem is that BS (yes bull***t) costs alot of time, money and energy. I don’t know about you but I feel like I don’t want to waste time, money or energy on BS. In essence anything (a business, a product, a movement etc) or person that promises to be or sells a facade of what they are not, is unsustainable. This is why organisations waste millions on activities that don’t align with their brand mission and vice versa. This is why relationships end. This is why businesses collapse.

    In the age of digital media you can actually lie; not for long at least. The word spreads too fast and despite fake news, people have a sense for the truth, more and more so with the likes of blockchain technology, Trustpilot and Netflix.

    Who inspires me

    People who aren’t afraid to think, who go out into the world and live their truth inspire me. This means I’m inspired all the time by the many people I meet. I unfortunately don’t have all of their names for you. I’m fortunate to be surrounded by some incredible people. On an intellectual level I’m inspired Steven Pressfield, David Jones from Eazl and the millions of start up entrepreneurs who see the world in a different way.

    The non-important credentials

    Many of the books I first wrote were rubbish but following more recent successes such as Cut the Crap; the Power of Authenticity for Brands, I’ve edited my early works and re-released past editions.

    I’ve been fortunate to be able to contribute to some incredible brands and people over the years including;

    ChewyMoon, Shape magazine, GIBS business School, Spark Media, Deloitte, the Association of African Change Management Professionals, Virgin Active and The Branson School of Entrepreneurship.

    “If you can not explain it in a simple way, you do not understand it well enough.” ~ Albert Einstein