“Delivering Performance for a Connected World”
I don’t believe in advertising but I do believe in connecting people and brands authentically aka brand work. The Connected Economy is not about data. It’s about people but it’s the utilistion of data that creates a seamless customer experience and ultimately commercial viability and results.
The goal is more brands making a difference to their customers lives.
Why me and why your brand?
I’ve been fortunate to hold executive level positions for most of my career including the National Marketing Manager of Vega, the Brand Communications School, Head of Marketing for Popimedia and Marketing Director for ChewyMoon. I’m also a Chartered Marketer with the Chartered Institute of Marketing (CIM) UK and have presented at conferences including The Best of Global Digital Marketing and for the Branson School of Entrepreneurship and the Association of Change Management Professionals. I’ve contributed to topical media include The BizCommunity, CNBC Africa and the CIM Exchange and achieved results in every position I’ve held.
Whilst I’ve held people at the core of each role, I’ve utilised technology to ensure a seamless customer experience with tech stacks including social media ad spend, google ads, email automation, CRM, Hootsuite, ZenDesk, Intercom, FullStory, Monday.com and MixPanel.
A focus on digital and new world strategy for brand work
Any marketer worth their salt will focus on the digital elements of a new world strategy which ensures leveraging Google, search engines, social and digital communications to create connection with customers. What I bring to these elements is a brand authentic approach that creates connection with customers and sustainable results for brands.
In my work with brands I leverage my coaching skills, insight into human behaviour theory and marketing experience to conduct brand audits or to assist brands in growth and managing their digital presence.
So what will it cost you?
I believe brands PAVE their way to success and sustainability. In other words, brands need to be; PROFITABLE, AUTHENTIC, VALUE DRIVEN and ENGAGING in order to ensure sustainability and success.
As with my coaching work, I only take on a handful of clients at any one time to ensure integrity in my work and engage with clients who are prepared to ask the hard questions in order to achieve success.