About Lisa - Lisa Steingold

About Lisa

ABOUT

Once Upon a Time…

I was born in Johannesburg, South Africa in December 1978. Yup, that’s some time ago. In the time before mobile phones – thank goodness when I got to spend my holidays on my grandmother’s farm. When holidays were a thing you didn’t have to Instagram!

And then I moved to Spain! Of course, I wrote a book about it. If you’re keen for a novel about life and starting again, you can check out Learning to Love Lisa on Amazon.

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Strategic Storyteller

My journey led me to discover my superpower: telling stories that actually help people and brands grow.

My career started in marketing — telling stories that connect, build trust, and drive real change. Over the last decade, I helped brands find their voice, grow their presence, and speak with authenticity in an AI-saturated world.

But parallel to that journey, I’ve always been drawn to deeper stories — the internal ones. The narratives we tell ourselves, about ourselves. So I studied counselling and trained in systemic coaching.

Today, I help individuals and teams navigate change, build resilience, and rewrite the stories that may no longer serve them.

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Who inspires me?

Goodness I’m inspired all the time by a range of humans from my parents to my friends, to writers and the women I’ve hosted on my podcast.

It’s for this reason I write, started my podcast and have created my courses on resilience and change.

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BEYOND THE METRICS

  • Published author of three books, including “Carbs, Curves and Everything in Between”
  • Featured contributor to G2, Hubspot, People Managing People, and The Oprah Magazine
  • Speaker and presenter at industry conferences, including Women in Leadership, Shape Magazine, and Best of Global Digital Marketing
  • Honoree in Conductor’s Women in Search SEO Awards 2024

I have

  • A Bachelor of Commerce in Sports Management
  • A Certificate in Systemic Team Coaching by AoEC
  • A Diploma in Counselling from The South African College of Applied Psychology

And a LOT of life experience! A lot!

I’ve been fortunate to be able to contribute to some incredible brands and publications over the years, including;

Shape magazine, GIBS business School, Spark Media, Deloitte, the Association of African Change Management Professionals, Virgin Active and The Branson School of Entrepreneurship.

My mission is to help others write (and when necessary) rewrite their story.

I can’t change your life for you but I can help you see how to do it. 

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