About | Lisa Steingold



I’m passionate about my work as a digital game changer. I’m a wannabe cyclist, writer and blogger, in practice.

That pretty much sums it up.

I’ve failed. I’ve failed fast and I’ve failed until I’ve learnt. As a result I’ve worked as an executive level marketer leading teams both in South Africa and the United Kingdom achieving business and brand results. I’ve written a number of books including “Cut the Crap; the Power of Authenticity for Brands”. I’ve cycled round Vietnam, the Alps and Spain. I’ve contributed to topical media including Oprah Magazine, Psychologies and Entrepreneur magazine. Above this all I’ve learnt how what we believe and our behaviour contributes more to our lives than we realise.

My Why

Simon was right. It all starts with WHY. My WHY comes from a fundamental belief that authenticity, curiosity and truth are the keys to success. 

The problem is that BS (yes bull***t) costs alot of time, money and energy. I don’t know about you but I feel like I don’t want to waste time, money or energy on BS. In essence a brand (many of which I love and have devoted my life to), a business, a product, a movement or person that promises to be or sells a facade of what they are not, is unsustainable. This is why organisations waste millions on activities that don’t align with their brand mission and vice versa. This is why relationships end. This is why businesses collapse.

In the age of digital media you can actually lie; not for long at least. The word spreads too fast and despite fake news, people have a sense for the truth, more and more so with the likes of blockchain technology, Trustpilot and Netflix.

Who inspires me?

People who aren’t afraid to think, who go out into the world and live their truth and make things happen inspire me. This means I’m inspired all the time by the many people I meet on a daily basis. On an intellectual level I’m inspired Steven Pressfield, David Jones from Eazl and the millions of start up entrepreneurs who see the world in a different way.

The non-important credentials

Many of the books I first wrote were rubbish but following more recent successes such as Cut the Crap; the Power of Authenticity for Brands, I’ve edited my early works and re-released past editions.

I’ve been fortunate to be able to contribute to some incredible brands and people over the years including;

ChewyMoon, Shape magazineGIBS business SchoolSpark MediaDeloitte, the Association of African Change Management ProfessionalsVirgin Active and The Branson School of Entrepreneurship.

My mission is to live well and true and to edit often.

“If you can not explain it in a simple way, you do not understand it well enough.” ~ Albert Einstein