About and Services | Lisa Steingold



I have always wanted to change the world. I began as a coach and transitioned into the world of brands. I’ve been an avid student of psychology and have utilised my studies and life experience to work in unlocking potential; of myself, clients and brands. 

For as long as I can remember I’ve wanted to unlock potential; my own, people I’ve worked with and brands.

I do believe that if we have but one purpose in this life, it’s to do just that; live a full, authentic and meaningful life in a manner that makes sense to us and in order to do that, we must unlock our potential.

I’ve failed. I’ve failed fast and I’ve failed until I’ve learnt. As a result I’ve worked as an executive level marketer leading teams both in South Africa and the United Kingdom achieving business and brand results. I’ve written a number of books including “Cut the Crap; the Power of Authenticity for Brands”. I’ve cycled round Vietnam, the Alps and Spain. I’ve contributed to topical media including Oprah Magazine, Psychologies and Entrepreneur magazine. Above this all I’ve learnt how what we believe and our behaviour contributes more to our lives than we realise.

Money. Health. Business

Simon (Sinek) was right. It all starts with WHY. My WHY comes from a fundamental belief that we are not bound by anyone other than ourselves; this rings true both on a personal level and as a brand. Beliefs that don’t serve us and stubborn clinging to the status quo keeps us stuck.

The problem with this is that BS (yes bull***t) costs alot of time, money and energy. I don’t know about you but I feel like I don’t want to waste time, money or energy on BS. In essence a person, a brand, a business or a product that promises to be or sells a facade of what they are not, is unsustainable mainly unto themselves.

My work is about living to the full! Because life is just too dammned short for anything else!

Who inspires me?

People who aren’t afraid to think, who go out into the world and live their truth and make things happen inspire me. This means I’m inspired all the time by the many people I meet on a daily basis. On an intellectual level I’m inspired Steven Pressfield, David Jones from Eazl and the millions of start up entrepreneurs who see the world in a different way.

The non-important credentials

Many of the books I first wrote were rubbish but following more recent successes such as Cut the Crap; the Power of Authenticity for Brands and Carbs Curves & Everything in Between, I’ve edited my early works and re-released past editions.

I’ve been fortunate to be able to contribute to some incredible brands and people over the years including;

Shape magazineGIBS business SchoolSpark MediaDeloitte, the Association of African Change Management ProfessionalsVirgin Active and The Branson School of Entrepreneurship.

My mission is to live well and true and to edit often.