Make them feel special

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Who doesn’t like to feel special? (Yes it’s a rhetorical question because everyone does.)   As a lifetime student of psychology and marketing I do sometimes think that the age of social media has influenced people’s lack of natural self confidence somewhat negatively in that people look to feel special in a context that cannot provide…

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I’m sorry…why keeping it real makes brand sense

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I have a best friend and I generally speak to her at least once a day despite the fact that we live on different continents. Throughout our time together we’ve been through conflict; as is the nature of human relationships. Recently she had an interview that I clean forgot about. It really just slipped my…

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Stop wasting time

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You’re reading this because you’ve got a bunch of time on your hands and nothing else to do right? I certainly hope not but in any case I highly doubt it. Wasting-Time You’re probably reading it because A) the title captured your attention and B) you probably feel like you’re short a good couple of…

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It’s about us

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Having recently changed energy suppliers, I had to take a gas reading but couldn’t find the uniquely shaped key. I searched the energy suppliers website and couldn’t find a phone number but instead found their Twitter handle. It was a simple matter of… @EONhelp sorry the Key to access the meter box so I can send…

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